What are Push Notification Services? Top 5 Best Push Notification Services & Tools 2020

push notification services

Push notifications (also known as server push notifications) are the delivery of information from an application server to a computing device, where transaction requests are initiated by the server rather than by explicit requests from clients. “Push notifications” are most often used to refer to notifications on mobile devices, but web applications also take advantage of this technology.

Reach users with push notifications

APNS (Apple Push Notification Service) was launched in 2009 as the first mobile push notification service. Since then, Google has released and repeated its own push service, and Rich Notifications has become comparable to courses on Android and iOS devices. In addition to these advances, the W3C Push API sets the standard for push notifications from web applications.

Push notifications allow smartphone users to see notifications even when the phone is locked or the app isn’t running because end users don’t have to open a specific application on their device to receive messages. ..

End-users need to opt in to receive push notifications from specific applications. The application typically makes an opt-in request during the initial installation, and the user can grant or revoke the notification consent at any time.

How are the push notifications added to my application?

Each native mobile application platform (iOS, Android, Windows, Fire OS, Blackberry) has its own set of development guidelines and standards, as well as its own OSPNS (Operating System Push Notification Service). Most of these OSPNs allow push notifications to include text, images, app badges, and audio. OSPNS routes notifications from the application provider to the application user’s device.

To add push notifications to your application, the publisher of your application registers with the push notification services of the operating system you are developing. The OS service then provides the app publisher with an API to allow the app to communicate with the service. The app publisher then adds the SDK to the app and uploads the app to the appropriate app store.

What are the benefits of push notifications?

Push notifications have several advantages.


Mobile users who do not have an unlimited text message plan will have to pay for incoming text and may opt-out of SMS communication immediately, but add to consumers for push notifications to mobile phones There is no charge.

User Control:

In addition to requiring users to opt-in (and always opt-out) notifications, flexible notification settings give users control over where and how notifications are received.

Risk mitigation:

Push notifications are completely opt-in/opt-out and do not conflict with TCPA rules. Therefore, push notifications can help reduce the risk of harassment and potential proceedings to users.


Push notifications increase application engagement and retention.

Top 5 Best Push Notification Services and Tools 2020:

1. OneSignal:

In 2014, the OneSignal platform was created by George Deglin. These are the best push notification services of 2020 that enable both web push notifications and mobile push notifications.

2. Kumros:

Kumulos submits a publisher interface compatibility and feature perspective. This is a feature-rich platform with a higher user base. More importantly, it has many features that are offered as benefits within a reasonable budget.

3. Airship:

Officially known as Urban Airship, it serves as the best push notification service for Android. Founded in 2009 in Portland. Today, they are developing consumer engagement strategies by staying with them, taking into account user loyalty and master gets. In short, they offer attractive packages within a limited budget.

4. Amazon SNS:

Amazon’s simple notification service is the best long-lasting, fully regulated push notification service. Developed in 2010 to assist developers. Today, they have many well-known consumers, including Yelp, Yik Yak, Hike Messenger, WunderList, and more.

5. Twilio Notifications:

The all-in-one SDK provides in-browser, native, real-time chat, and SMS-based notifications. Released in 2017, it quickly caught the attention of users as it provides support for all notifications in one SDK. We have been using it for many years and we recommend that you use this technology whenever you plan to implement any kind of notification service.